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From modest beginnings at the end of the 19th century, the Gucci company became one of the worlds most successful manufacturers of high-end leather goods, clothing, and other fashion products. As an immigrant in Paris and then London, working in exclusive hotels, young Guccio Gucci (1881�C1953) was impressed with the luxurious luggage he saw urbane guests bring with them. Upon returning to his birthplace of Florence, a city distinguished for high-quality materials and skilled artisans, he established a shop in 1920 that sold fine leather goods with classic styling. Although Gucci organized his workrooms for industrial methods of production, he maintained traditional aspects of fabrication. Initially Gucci employed skilled workers in basic Florentine leather crafts, attentive to finishing. With expansion, machine stitching was a production method that supported construction. Together with three of his sons, Aldo Gucci (1905�C1990), Vasco Gucci (1907�C1975), and Rodolfo Gucci (1912�C1983), Gucci expanded the company to include stores in Milan and Rome as well as additional shops in Florence. Guccis stores featured such finely crafted leather accessories as handbags, shoes, and his iconic ornamented loafer as well as silks and knitwear in a signature pattern. The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence. Aldo and Rodolfo Gucci further expanded the companys horizons in 1953 by establishing offices in New York City. Film stars and jet-set travelers to Italy during the 1950s and 1960s brought their glamour to Florence, turning Guccis merchandise into international status symbols. Movie stars posed in Guccis clothing, accessories, and footwear for lifestyle magazines around the world, contributing to the companys growing reputation.